• Gueney Dejonghe

10 common reasons why your leads aren't converting

Ever wondered why your leads aren't converting the way you want them to? Let's take a look at 10 common reasons that could keep your leads from converting!



1. Incredibility


Let's face it, you’re either going to establish trust or you’re not. Trust builds credibility and credibility builds your business.


Use signs to show people you know what you're talking about. You can write a book and publish it, if you haven't already, or even design an ebook. Link articles, make video's, show case studies and add testimonials to your website. Even links to social media help to build up credibility. Prove to your leads that you’re a credible problem solver and you'll go a long way.



2. Not enough value


In today’s busy environment, it’s crucial to offer unique and educational content through your marketing activity and position it from the perspective of your buyer. By providing educational content, you also position yourself as an expert in your industry.


Don't immediately ask your potential clients to buy from you. Always give and lead with value before even discussing working together.



3. Poorly designed landing pages and site architecture


Your home page needs to be user-friendly and easy to navigate. Make sure it’s not too crowded with promotions or ads and add basic features like a search box or 'contact us' option. Otherwise, visitors will become impatient and take their business elsewhere.


Be creative with your CTA (call-to action) buttons. Make them stand out or make them colourful so your prospects can easily locate them. Also, a little insider tip, never place your CTA below the fold.


For more CTA tips and tricks, go visit our other blog posts.



4. Page pollution


No one wants to wade through a crowded, confusing and messy page. And believe me, they won’t. They'll leave quicker than they came. Instead, make your page welcoming, simple, and clean.



5. Keyword disconnect


Keywords are used to let people find your website or page. Don't let them search for a specific keyword, to then come to your page and don't immediately find what they need. Your readers should be rest assured that they came to the right place. Put relevant content on your homepage!


Relevance is the key to conversion.



6. Disconnect between marketing and sales


The most common reason why leads don’t convert is that they were never really leads or prospects to begin with, and they were prematurely passed from marketing to sales. Define with your team what exactly a high-quality prospect is to your business.


You can then qualify your leads so you don't end up wasting time on low-quality leads instead of converting high-quality leads.



7. You haven't analysed your audience


Even the greatest marketing in the world is worthless if it didn’t get in front of the right people. You must say the right thing, in the right way, to the right people. Know who your dream client is and have buyer persona's ready so you know who to target and how to target them.



8. Wrong marketing message


If you’re confident that the right people are seeing ads for your product, but your sales numbers are still low, perhaps your marketing message isn’t connecting with them. Determine why a person would purchase your product or service, and pay attention to the way your prospect asks questions. Make sure you're speaking their language, and your responses will improve.



9. You aren't following up


Did you know that there is 7 times more money in following up than there is in finding new leads? That's why it's so important to have a follow-up plan in place! Nurture your qualified leads and prospects. Give them value, hold their attention and interest, and give them time to get to know your brand.



10. Focusing on money, not people


The way you think about your customers shows in your marketing. If you genuinely want to help people succeed and see them grow, and you appreciate when buyers choose you over competitors, your prospect will sense that. But if you're just focusing on money, you will scare your leads away. Remember that your business is both give and take, and that you have to be the one giving first.


With that in mind, you can actually recover after your audience feel used, by giving value in your marketing and other content. If of course, you are talking to the right people.



Recap

  1. Incredibility

  2. Not enough value

  3. Poorly designed landing pages and site architecture

  4. Page pollution

  5. Keyword disconnect

  6. Disconnect between marketing and sales

  7. You haven't analysed your audience

  8. Wrong marketing message

  9. You aren't following up

  10. Focusing on Money, not people

What are your thoughts on this? Let us know in the comments our through email/socials!


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